Kickstarter is this wonderful way that you can raise money without having to sell your soul, or at least ownership of your company. You go to the web, you raise money from people who want to buy your product; so, you sort of get your orders in advance, essentially; you use those orders to fabricate the item.
The downside of that, in this case, is that the Pebble Smartwatch was supposed to have launched in September. As far as I can tell, it’s not out yet, and the blog hasn’t been updated since September or August.
And the pressure that investors put on a startup to work day and night, 80 hours a week, is different when your investors want to buy your product you hope.
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