“The biggest influence driving the aesthetics is the product’s durability,” says Diana Juratovac, vice president, Design Central. The next biggest influence is the taste of the product’s target market: consumers who think of outdoor cooking as a rugged art form performed on a durable, heavy duty and indestructible, no-frills cooking machine.
” “The design successfully emphasizes utility,” notes judge Carl Price. “There is no confusion over what the grill does or how it works.
The gas bottle protection and use of materials are the most impressive aspects of the design.
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